Psychology has always wondered why we do what we do and think what we think. Studies and experiments have been designed over the years to answer the many questions we have about human (and animal) behavior. While some of these investigations have been very helpful in understanding ourselves, many have gone wildly astray and become infamous for their diabolical nature. Read more about some of psychology's best and worst moments.
http://www.age-of-the-sage.org/psychology/psychology_experiments.html
http://www.spring.org.uk/2007/11/10-piercing-insights-into-human-nature.php
http://www.archetypewriting.com/real/real_research.htm
http://listverse.com/2008/09/07/top-10-unethical-psychological-experiments/